Unity Sr. Client Partner / Client Partner, Agency and Brand Partnerships Interview Guide

Role Overview

The Sr. Client Partner / Client Partner, Agency and Brand Partnerships at Unity is responsible for developing and managing strategic partnerships with advertising agencies and brands. You will work closely with clients to create tailored advertising solutions using Unity’s platform, driving client satisfaction and revenue. The role also involves strategic sales, account management, and providing guidance to ensure that clients are leveraging Unity’s technology to its fullest potential.

Interview Process

The interview process for the Sr. Client Partner role at Unity typically includes several stages. Each stage is designed to assess your ability to build and maintain strong client relationships, your understanding of Unity’s products, and your experience in driving advertising revenue. Here’s a detailed breakdown based on my experience:

1. Initial Screening with HR/Recruiter

The process typically starts with a screening call with an HR representative or recruiter. This conversation is more general and will focus on your background, your motivations for applying to Unity, and your fit for the role. The recruiter will also discuss logistics such as compensation expectations and availability.

Sample Questions:

• “Tell me about your experience in managing agency or brand partnerships.”
• “What interests you about this role at Unity?”
• “Have you worked in the advertising or tech industry before? How did you build relationships with clients?”
• “What has been your biggest success in account management or partnership development?”

This stage is typically more casual, with the recruiter assessing your background and making sure there’s a fit between your experience and the role.

2. Interview with Hiring Manager

If the initial screening goes well, you’ll move to an interview with the hiring manager. This interview is more in-depth and will focus on your experience in partnership management, client relationship building, and sales strategy. The hiring manager will also assess your understanding of Unity’s advertising products and how you would use them to generate value for clients.

Key Focus Areas:

• Experience managing relationships with advertising agencies or brands
• Ability to develop tailored solutions based on client needs
• Sales and revenue growth strategies
• Familiarity with Unity’s products and how they apply to brand advertising

Sample Questions:

• “How have you successfully developed and managed agency relationships in the past?”
• “Can you walk me through a partnership where you drove significant revenue growth using an ad tech solution?”
• “How do you approach understanding a brand’s objectives and translating them into actionable strategies?”
• “Tell me about a time you worked with a difficult client. How did you manage their expectations and maintain the relationship?”

In this stage, the hiring manager is looking for clear examples of your experience with high-value client partnerships and your ability to generate revenue through solutions.

3. Case Study or Role Play

Given the client-facing nature of the role, you will likely be asked to participate in a case study or role-playing exercise. This is designed to assess your ability to solve real-world client problems, tailor solutions, and navigate challenging conversations.

Example Case Study:
You may be given a hypothetical scenario where you have to pitch Unity’s advertising solutions to a new brand. You would need to craft a strategy that aligns with the brand’s objectives and demonstrates how Unity’s platform can deliver results. You might also be asked how you would handle objections from the client or manage a situation where the brand is hesitant to sign a long-term contract.

Sample Role Play Questions:

• “Imagine you are pitching Unity’s advertising platform to a large brand. What would your approach be to highlight the value of Unity’s solutions?”
• “How would you handle a situation where a key brand is dissatisfied with the performance of their campaign? What steps would you take to address their concerns and regain their trust?”
• “Suppose a brand has concerns about the effectiveness of in-game advertising. How would you explain the benefits of this approach using Unity’s platform?”

This exercise is meant to test your sales acumen, your communication skills, and your ability to handle objections and provide clear, compelling solutions.

4. Behavioral Interview

The behavioral interview focuses on your past experiences, how you manage client relationships, and how you collaborate with internal teams. Expect to be asked about times when you faced challenges, managed multiple priorities, or had to work cross-functionally.

Sample Behavioral Questions:

• “Tell me about a time when you successfully onboarded a new client. What steps did you take to ensure their success?”
• “Describe a situation when you had to navigate conflicting priorities between a client and internal teams. How did you handle it?”
• “Give me an example of how you’ve used data to improve client outcomes and drive revenue growth.”

In this round, interviewers are looking for specific examples that demonstrate your leadership, collaboration, and problem-solving abilities.

5. Final Interview with Senior Leadership

The final stage typically involves a conversation with senior leadership or executives, such as the VP of Sales or Chief Client Officer. The focus of this interview is to assess your long-term potential, your alignment with Unity’s culture and values, and your ability to contribute strategically to the company’s goals.

Sample Questions:

• “Why do you want to work at Unity, and how do you see your experience contributing to our growth?”
• “How would you prioritize client acquisition versus managing existing relationships in this role?”
• “How do you see Unity’s position in the advertising tech space, and how can we leverage our strengths to create more value for brands?”

This stage is less about technical skills and more about cultural fit, leadership potential, and understanding how your experience aligns with Unity’s strategic goals.

Key Skills and Experience Unity Looks For

1. Client Relationship Management: Extensive experience managing high-level client relationships, especially with advertising agencies and brands. Unity is looking for someone who can develop long-lasting partnerships and drive revenue growth through those relationships.
2. Advertising and Media Industry Knowledge: Strong understanding of the advertising industry, especially digital, in-game, and programmatic advertising. Familiarity with Unity’s advertising solutions (Unity Ads, etc.) and how they fit into the broader ad tech ecosystem is crucial.
3. Sales Acumen: Ability to identify opportunities for revenue growth and develop strategies to meet or exceed targets. Experience in sales, negotiation, and closing high-value deals is essential.
4. Cross-Functional Collaboration: The ability to work effectively with internal teams such as product, marketing, and operations to align client needs with Unity’s capabilities. Collaboration skills are key to ensuring client success.
5. Data-Driven Decision Making: Experience in using data and performance metrics to optimize client campaigns and drive results. Unity values candidates who can leverage data to make informed decisions and demonstrate the value of Unity’s solutions.
6. Strategic Thinking: Strong strategic thinking, with the ability to understand client objectives and create tailored solutions that align with both client goals and Unity’s business objectives.

Example Scenarios and Questions

1. Scenario 1: A large brand is hesitant to use Unity’s platform for in-game advertising because they believe their target audience is not engaging with gaming content. How would you convince them to invest in Unity’s solutions?
2. Scenario 2: You’re managing a high-value client, but their campaign performance is underwhelming. How would you approach the situation to ensure the client is satisfied and the relationship remains strong?
3. Scenario 3: Unity is launching a new advertising solution. How would you approach your key partners to ensure they adopt and promote this new offering to their clients?