Product adoption strategy

17 Dec, 2024

Blend Product Marketing Manager Interview Questions and Answers

Having recently gone through the interview process for the Product Marketing Manager position at Blend, I wanted to share a comprehensive overview of the process, the kinds of questions asked, and some tips for preparation. Blend, as a fintech company that focuses on improving the lending experience, is looking for someone with a strong marketing background and the ability to drive product positioning, messaging, and go-to-market strategies for their platform.