Ad personalization

11 Dec, 2024

Twitter Software Engineer - Ads Interview Experience Share

The Software Engineer - Ads role at Twitter is a highly technical position focused on building and optimizing the infrastructure that supports Twitter's advertising products. This includes working on the backend systems, algorithms, and tools that power ad serving, ad targeting, real-time bidding, and campaign analytics. The position requires a solid understanding of backend development, scalable systems, and data processing. Based on my experience interviewing for this position, here’s a comprehensive overview of the interview process, typical questions, and preparation tips.