Unity Growth Performance Manager Interview Guide

Role Overview

The Growth Performance Manager at Unity is responsible for optimizing key strategic gaming accounts by leveraging Unity’s advertising and monetization platforms. This involves conducting detailed data analysis, collaborating with internal teams, and ensuring client success through effective strategy execution. The role requires a strong background in data analytics, game economies, and user acquisition strategies.

Interview Process

The interview process for the Growth Performance Manager role at Unity typically involves the following stages:

1. Recruiter Screening

The first step is an initial screening with a recruiter. This is typically a phone interview where the recruiter will assess your qualifications, experience, and motivations for applying to Unity. Expect questions about your background, familiarity with Unity’s tools, and how you align with their culture.

2. Hiring Manager Interview

The next round is a more technical discussion with the hiring manager. This is where they dive deeper into your skills and experience, particularly regarding data analysis, user acquisition, and campaign optimization. You will likely be asked about specific platforms you’ve worked with (like Looker, Excel, or Imply) and how you’ve used data to drive performance in previous roles.

Example Questions:

• “Can you describe a time when you had to optimize a user acquisition campaign? What tools did you use and what were the results?”
• “How would you approach analyzing the performance of a mobile game’s in-app purchases? What metrics would you focus on?“

3. Technical Assessment

You may be asked to complete a technical assessment or case study. This might involve analyzing a set of data and coming up with a strategy to optimize user acquisition or improve campaign performance. It tests both your analytical skills and ability to think strategically.

Example Exercise:

• “Given a dataset with user engagement statistics from a mobile game, identify the key trends and suggest actionable strategies to improve user retention.”

4. Final Interview (Team Fit & Culture)

The final round is usually a cultural fit interview with members of the team or other senior leaders at Unity. They’ll focus on whether you can handle a fast-paced, collaborative environment and how well you communicate complex data insights. Expect behavioral questions designed to assess your teamwork and problem-solving abilities.

Example Behavioral Questions:

• “Tell us about a time when you had to work cross-functionally with a team to launch a new feature. What challenges did you face and how did you resolve them?”
• “Describe a situation where you had to manage multiple competing priorities. How did you stay organized and ensure success?”

Key Skills & Qualities Unity Looks For

• Data Analysis: You’ll need to be proficient in data tools like Excel, Looker, and Imply. Unity places heavy emphasis on your ability to derive actionable insights from complex data.
• Strategic Thinking: The role requires someone who can take a strategic approach to optimize campaigns and improve user acquisition strategies. This involves a deep understanding of game economies and monetization.
• Communication Skills: As a Growth Performance Manager, you’ll need to clearly communicate data insights to both technical and non-technical stakeholders. Expect to demonstrate how you present complex data in an easy-to-understand way.
• Industry Experience: Previous experience in mobile gaming or ad tech is highly valued, especially if you have experience with app tracking platforms like AppsFlyer or Adjust.

Example Challenges

In interviews, you might be asked to discuss previous challenges you’ve faced in optimizing user acquisition campaigns or improving client success metrics. For instance, you could be asked about a time when you had to pivot a strategy due to unexpected performance data, or how you collaborated with multiple teams to improve a game’s monetization.

Common Tools Used

• Data Analysis Platforms: Excel, Looker, Imply
• Attribution Analytics: AppsFlyer, Adjust
• Communication: Ability to create presentations, client-facing decks, and reports to showcase campaign results and optimization strategies.

Final Tips

• Prepare for Technical and Behavioral Interviews: Brush up on your data analysis skills and review any tools or platforms you’ve used in previous roles. Also, practice storytelling for behavioral questions.
• Understand Unity’s Product Ecosystem: Familiarize yourself with Unity’s advertising and monetization solutions as they are central to the Growth Performance Manager role.
• Demonstrate Strategic Thinking: Show that you can think beyond just data analysis and can translate insights into actionable, strategic decisions that drive business growth.