Growth Performance Manager Interview Preparation Guide (12-month contract) at Unity

Overview of the Role

The Growth Performance Manager position at Unity is designed for individuals with a strong background in data analytics, mobile gaming, and strategic optimization. The role focuses on utilizing Unity’s advertising and monetization platforms to optimize campaigns for strategic gaming accounts, drive revenue growth, and ensure client success.

Core Responsibilities

• Data Analysis & Insights: A significant portion of the role involves conducting data analysis to track performance metrics, identify trends, and derive actionable insights. This includes using tools like Excel, Looker, or Imply to manage and interpret large datasets.
• Campaign Optimization: Collaborating with account management teams to help optimize user acquisition activities. This involves suggesting improvements to campaign strategies based on data insights.
• Collaboration: Working closely with internal teams (product, engineering) to implement improvements, develop new features, and refine strategies.
• Client-Facing Work: Developing materials like partnership decks, case studies, and presentations for business development, all while ensuring that you communicate complex data insights clearly to clients.

Skills and Qualities Sought

• Analytical Skills: The role demands high proficiency in data analysis. You should be comfortable with advanced tools and systems (e.g., Looker, Excel) to extract meaningful data and turn it into strategic insights.
• Strategic Thinking: The role requires someone who can think strategically about the business and optimize acquisition activities based on evolving data.
• Communication Skills: You’ll need excellent communication skills, especially to present complex findings to non-technical stakeholders and clients.
• Industry Experience: Prior experience in mobile gaming or ad tech is a significant advantage, particularly with attribution analytics platforms like AppsFlyer or Adjust.

Interview Process

Based on various sources and user experiences, here’s how the interview process typically unfolds:

1. Initial Screening (Phone or Video Call)

The first step is usually a brief phone interview or video call with a recruiter or HR representative. This conversation will focus on confirming your interest in the role, your previous experience, and your understanding of Unity’s products. You might be asked basic behavioral questions such as:

• “Tell me about a time when you successfully optimized a campaign.”
• “How do you prioritize multiple tasks in a fast-paced environment?“

2. Technical Interview

Following the initial screening, you will likely face a more technical round, which could include:

• Problem-solving: You may be asked to solve a hypothetical scenario, such as optimizing a user acquisition campaign for a mobile game. You’ll need to demonstrate your ability to use data analysis tools to solve problems effectively.
• Data-Driven Questions: Expect to be tested on your familiarity with data platforms like Excel, Looker, or Imply. You may be given a dataset and asked to analyze it, identify key insights, and present actionable strategies.
• Industry Knowledge: Be prepared for questions around mobile gaming, ad tech, or user acquisition strategies. You might be asked:
  • “What are the key metrics you track when optimizing campaigns for mobile games?”
  • “How do you approach mobile app tracking and attribution?“

3. Behavioral Interview

In this round, interviewers will dig deeper into your soft skills and cultural fit at Unity. Some examples of questions could include:

• “Describe a time when you worked with a cross-functional team. How did you manage communication and align on goals?”
• “Have you ever had to present complex data to a client or stakeholder? How did you ensure clarity and buy-in?“

4. Final Interview

If you make it through the earlier rounds, the final interview could involve speaking directly with senior managers or department heads. The focus here will be to assess your strategic thinking and how well you fit into the company culture. They might explore:

• “How do you stay up to date with trends in the gaming industry and digital advertising?”
• “What excites you about working at Unity?”

What Candidates Should Prepare

• Technical Knowledge: Brush up on mobile gaming, advertising, and app monetization strategies. Be familiar with Unity’s platform and its tools for game development and monetization.
• Data Analysis Skills: Practice using tools like Excel and Looker for data analysis, especially around mobile games. You may be asked to work through sample datasets or case studies.
• Behavioral Examples: Have a few STAR (Situation, Task, Action, Result) examples ready to highlight your problem-solving skills, teamwork, and leadership.
• Research Unity’s Culture: Unity places a significant emphasis on fostering an inclusive, innovative environment. Be sure to align your answers with Unity’s values of creativity, inclusivity, and growth.

Example Questions You Might Face

• Technical Question: “Given a dataset of user acquisition metrics for a mobile game, how would you identify opportunities for campaign optimization?”
• Strategic Thinking Question: “If one of your top gaming accounts isn’t seeing the expected growth in user acquisition, how would you approach this problem?”
• Behavioral Question: “Describe a time when you had to handle multiple client accounts with competing priorities. How did you manage the workload?”