Grubhub Sr. Manager, Enterprise Growth Marketing (Partnerships) Interview Questions
Grubhub Sr. Manager, Enterprise Growth Marketing (Partnerships) Interview Guide
The Sr. Manager, Enterprise Growth Marketing (Partnerships) position at Grubhub plays a strategic role in driving business growth through partnerships and client marketing. Based on recent interviews, here’s a detailed guide to what you can expect during the interview process for this role.
Interview Process Overview
1. Recruiter Screening:
Initial Call:
The process typically starts with an introductory call with a recruiter. During this call, they will discuss your experience and why you’re interested in the role. They will also gauge your understanding of Grubhub’s business and your ability to drive enterprise growth through strategic partnerships.
- Example Question: “Can you describe a partnership you managed in the past that contributed significantly to business growth?“
2. First Interview with Hiring Manager:
Client-Facing Experience:
The first round of interviews will likely involve discussions with the hiring manager, who will want to know about your experience managing client relationships and executing marketing strategies.
- Example Question: “Tell us about a time when you created a marketing strategy that drove significant growth for a key enterprise partner.”
Skills Assessed:
Expect questions about managing client expectations, developing co-marketing strategies, and executing enterprise-level marketing campaigns.
Leadership:
Grubhub seeks leaders who can manage teams effectively. Be ready to discuss your leadership style and how you’ve guided teams in previous roles.
- Example Question: “How do you motivate and develop a high-performing marketing team?“
3. Case Study/Marketing Strategy:
Case Study:
You might be given a marketing case study where you need to design a campaign or partnership plan that drives growth. This will assess your strategic thinking, creativity, and ability to use data to back up your recommendations.
- Example Case: “Grubhub is looking to partner with a large restaurant chain for a new promotional campaign. How would you approach building a marketing plan that aligns with Grubhub’s goals and the partner’s business objectives?”
Follow-up:
They may ask you to explain how you would measure the success of the campaign and adjust strategies if needed.
- Key Skills: Data-driven decision-making, campaign design, and performance analysis.
4. Cross-Functional Collaboration:
Collaboration with Teams:
Expect to discuss your ability to work with multiple teams, such as Product, Sales, and Operations, to deliver integrated marketing campaigns. You may also be asked to demonstrate how you collaborate with external partners.
- Example Question: “Can you describe a time when you had to work with multiple teams to launch a new marketing campaign? How did you manage the cross-functional efforts?“
5. Behavioral Interview:
Leadership and Problem-Solving:
The final stage will involve behavioral questions to assess your fit with Grubhub’s culture and how you handle challenges in high-pressure, fast-paced environments.
- Example Question: “Tell us about a time when you had to adjust your marketing strategy due to unexpected challenges. How did you handle it?”
Follow-up:
You may be asked about your experience in driving client satisfaction and handling situations where clients are unhappy with campaign results.
Key Skills Grubhub Looks For
1. Enterprise Partnership Management:
Experience managing senior-level external partnerships and handling multi-million dollar marketing budgets is critical. Grubhub values candidates who can build strong relationships with enterprise clients, particularly in the restaurant or retail sectors.
- Example: “Tell me about a partnership you led that resulted in measurable growth for the business.”
2. Growth Marketing Expertise:
As the role focuses on driving growth, strong experience in growth marketing strategies, client marketing, and managing large-scale marketing campaigns is essential. You should be able to demonstrate how you’ve increased customer acquisition, engagement, or revenue through marketing partnerships.
- Example Question: “How have you successfully scaled a marketing campaign for an enterprise client in the past?“
3. Data-Driven Decision Making:
Grubhub looks for candidates who use data to drive decisions. You should be comfortable with tools like Google Analytics, Tableau, or similar platforms to track performance and measure the success of campaigns.
- Example Question: “How do you use data to inform your marketing strategy and make adjustments throughout a campaign?“
4. Leadership and Team Management:
As a senior manager, you’ll need strong leadership skills, including the ability to motivate a team, manage projects, and drive results. Grubhub values managers who can foster a positive, high-performance culture while achieving team goals.
- Example Question: “What is your approach to managing a team? Can you give an example of how you’ve helped a team member grow professionally?“
5. Client-Facing Excellence:
In this role, you will be regularly interacting with external partners. Strong presentation and communication skills are key, as you will be required to present strategies, campaign performance, and results to executive leadership.
- Example Question: “Can you share an example of a time when you successfully presented a marketing proposal to a senior executive or partner?”
Example Interview Questions
Client Management:
- “Describe a time when you turned around a difficult client relationship. How did you approach the situation?”
- “How would you balance the needs of the client with the company’s strategic goals in a co-marketing partnership?”
Campaign Strategy:
- “Walk us through how you would create a marketing strategy for a new enterprise partner looking to increase user engagement on Grubhub.”
- “What key performance indicators (KPIs) would you track to evaluate the success of a partnership marketing campaign?”
Leadership:
- “Can you describe a time when you had to handle a team conflict? How did you resolve it?”
- “How do you approach mentoring and developing team members in a fast-paced environment?”
Behavioral:
- “Tell us about a time when you had to manage a campaign with limited resources. How did you optimize efforts?”
- “How do you handle failure or setbacks in marketing campaigns, and what steps do you take to learn from them?”
Tips for Preparation
- Familiarize with Grubhub’s Partnerships: Understand the types of partnerships Grubhub typically engages in (e.g., with restaurants, CPG brands, delivery services) and think about how your experience aligns with their needs.
- Master Data Analysis: Be comfortable with using data to back up your marketing strategies and optimize campaigns. Practice analyzing campaign results and adjusting strategies based on performance.
- Prepare Client-Facing Scenarios: Think of examples where you’ve managed client relationships, negotiated agreements, and driven successful marketing campaigns for large clients.
- Be Ready to Lead: As a senior manager, you will need to demonstrate your leadership ability. Reflect on how you’ve developed teams, mentored individuals, and handled complex project management situations.
Tags
- Enterprise Growth Marketing
- Partnerships
- Business Development
- Marketing Strategy
- Partnership Management
- Growth Marketing
- Revenue Growth
- B2B Marketing
- Cross Functional Collaboration
- Customer Acquisition
- Brand Partnerships
- Lead Generation
- Affiliate Marketing
- Digital Marketing
- Customer Retention
- Campaign Management
- ROI Optimization
- Data Driven Marketing
- KPI Analysis
- Marketing Analytics
- Sales Enablement
- Market Expansion
- Strategic Partnerships
- Performance Marketing
- Marketing Optimization
- Negotiation
- Brand Awareness
- Email Marketing
- Paid Media
- PPC
- Social Media Marketing
- Content Strategy
- SEO
- Data Analytics
- Marketing Automation
- Campaign Reporting
- Budget Management
- Marketing Attribution
- Product Marketing
- Client Relationships
- Market Research
- Customer Insights
- Customer Journey
- Performance Metrics
- Co Branding
- Event Marketing
- Partnership Marketing
- Influencer Marketing
- Stakeholder Management
- Partnership Strategy
- Agile Marketing
- Team Leadership