Interview Process for Run Lead, RevTech at Asana

The interview process for the Run Lead, RevTech position at Asana is rigorous and designed to assess both technical skills and leadership abilities. As a candidate for this role, you will be expected to demonstrate a deep understanding of enterprise systems, data integration, and cross-functional collaboration. Below is a detailed breakdown of the interview process, along with insights from my own experience and the experiences of other candidates.

1. Resume Screening and Initial Contact

The interview process begins with a resume screening, where Asana evaluates your background in:

• Enterprise business systems (such as Salesforce, Service Cloud, Revenue Cloud, Experience Cloud, and Tableau).
• People management: Experience in leading teams, particularly in fast-paced, high-growth environments.
• Cross-functional collaboration: As the Run Lead, you’ll need to work closely with various business teams (e.g., Sales, Customer Success, RevOps) to align systems with business objectives.

If your resume meets these criteria, you will be contacted by a recruiter for a preliminary phone screen.

2. Recruiter Phone Screen

The recruiter call typically lasts about 30-45 minutes and is designed to assess your interest in the role and evaluate your high-level fit with the job requirements. Common questions include:

• “Why are you interested in this position and working at Asana?”
• “Can you briefly walk me through your experience with Salesforce or other similar enterprise systems?”
• “How have you led teams in a high-growth, matrixed environment?”

The recruiter will also provide details on the office-centric hybrid schedule, which includes standard in-office days (Monday, Tuesday, and Thursday) and the option to work from home on Wednesdays, with some flexibility for Fridays.

3. Technical and Leadership Interview

If you pass the recruiter screen, you will move on to a technical and leadership interview with the hiring manager or another senior member of the team. This interview typically lasts 60-90 minutes and focuses on:

• Technical knowledge: You will be assessed on your familiarity with enterprise systems like Salesforce and your ability to manage system administration, data integrity, configuration, and fit-gap analysis.

  • Example: “Can you describe how you would evaluate and prioritize change requests from different teams (Sales, RevOps, Customer Success) in a system like Salesforce?”

• Leadership abilities: As the Run Lead, you will be managing a team of Product Owners. Expect questions on team management, performance coaching, and strategic leadership.

  • Example: “How do you ensure a culture of continuous improvement and adaptability within your team?”
  • Example: “How do you manage competing priorities and ensure alignment across different business units?“

4. Case Study or Product Ownership Exercise

At this stage, you might be asked to complete a case study or product ownership exercise. This will evaluate your ability to:

• Translate customer needs into product requirements.

• Develop a roadmap for system enhancements, taking into account business needs, technical constraints, and user feedback.

  Example: “Given a list of system issues and feature requests from multiple departments, how would you prioritize them and ensure timely delivery of enhancements?”

This is a chance to showcase your strategic thinking and ability to balance customer needs with the broader business objectives.

5. Behavioral Interview

The next round focuses on assessing your cultural fit with Asana’s values. Asana places great importance on transparency, collaboration, and inclusive leadership. The interview will often involve discussions with cross-functional partners from Sales, Product, and Engineering teams. Typical questions might include:

• “How do you foster collaboration between cross-functional teams, especially when there are competing priorities?”
• “Tell us about a time when you faced resistance to a process change. How did you manage to get buy-in from stakeholders?”

This round will also focus on your ability to communicate clearly and adapt your messaging to different audiences.

6. Final Interview with Senior Leadership

The final interview often involves meeting with senior leadership, such as the VP of Revenue Technology or the Chief Technology Officer. In this interview, the focus will be on:

• Long-term vision: They will want to understand your strategic vision for RevTech and how you would lead the team to scale revenue systems as Asana grows.

  • Example: “Where do you see the future of revenue systems in the next 3-5 years, and how would you prepare the team to handle these changes?”

• Leadership and cultural fit: Senior leaders will assess your ability to align with Asana’s mission and lead a diverse, inclusive team.

  • Example: “How do you ensure that your team remains agile and innovative in a rapidly evolving industry?“

7. Offer and Negotiation

If you successfully pass the interviews, you will be presented with an offer. Compensation typically includes:

• Base salary: The range for this role is $207,000 - $263,000 annually, depending on experience and market conditions.
• Equity and bonuses: Additional compensation may include equity and performance-based bonuses.
• Benefits: Asana provides a comprehensive benefits package, including mental health support, wellness programs, retirement savings, and career coaching.

Key Skills and Preparation Tips

• Enterprise Systems Knowledge: Focus on your experience with tools like Salesforce (Sales Cloud, Service Cloud, Experience Cloud) and your ability to manage data integrity, administration, and integration.
• Leadership and Team Management: Be ready to discuss your approach to coaching and mentoring teams, especially in a fast-paced, global environment.
• Cross-functional Collaboration: Prepare examples of how you’ve worked with Sales, RevOps, Engineering, and other teams to ensure successful system implementations and enhancements.
• Strategic Thinking: Be prepared to demonstrate how you align product goals with company objectives and how you manage the balance between technical challenges and business needs.