Digital Content Author Interview Process at Asana

As a candidate for the Digital Content Author position at Asana, I can provide a comprehensive overview of the interview process based on my personal experience and feedback from other candidates. The interview process is thorough, designed to assess both technical skills and cultural fit, and it focuses heavily on content creation, technical proficiency, and collaboration.

1. Resume Screening and Initial Screening

After submitting my application, I went through an initial resume screening where Asana’s recruiting team carefully assessed my experience with content management systems (CMS), web content publishing, and email campaigns. It’s crucial to demonstrate experience with tools like Contentful, Adobe Creative Suite, or Experience Cloud. I made sure to highlight my HTML/CSS knowledge, experience with SEO best practices, and my work on responsive design and email templates. This initial screen is also where you showcase how your past experiences align with Asana’s goals and the role.

2. Recruiter Call

Once my resume was shortlisted, I had a phone interview with a recruiter. This conversation was mainly focused on my background, why I was interested in Asana, and how my previous work aligned with their needs. They asked about:

• My experience with digital content creation and content management systems.
• How I’ve collaborated with different teams, especially design, product, or engineering teams.
• What tools I’ve used for project management (mentioning Asana here helps show familiarity with their workflow).

They also discussed the team dynamics, Asana’s emphasis on transparency and radical inclusion, and how I could contribute to the collaborative culture at Asana. It was clear that they were looking for candidates who could fit into Asana’s inclusive and innovative environment.

3. Technical/Skills Assessment

The next step was a skills assessment. This part of the interview evaluated my technical content skills—such as using HTML/CSS for content publishing, ensuring content is responsive across devices, and maintaining accessibility and SEO standards. I was given a task that required me to create a mock landing page using basic HTML/CSS, adhering to Asana’s branding guidelines. The task tested my ability to deliver high-quality content with attention to user experience (UX) and visual consistency.

I also completed a practical challenge where I had to audit and improve a content piece for SEO and engagement. For example, I reviewed a product page and proposed improvements for better user engagement and clearer calls to action.

4. Onsite Interviews

If successful in the previous stages, the next step was an onsite interview (now often done remotely). This involved multiple rounds with team members, including a content manager, a creative technologist, and other cross-functional partners from design and marketing. The onsite interviews typically last around 4-5 hours, and they cover a mix of technical tasks, behavioral questions, and role-specific scenarios.

Some examples of tasks and questions I encountered:

• Technical Task: Create a responsive email template for a marketing campaign, implementing SEO and accessibility standards. This tested my practical content skills and attention to detail.
• Collaboration Challenge: I was given a scenario where Asana needed to launch a new feature, and I had to collaborate with multiple teams (design, product, and engineering) to create the content and ensure alignment across different channels.
• Behavioral Questions: Asana values collaboration and transparency, so many questions focused on these themes. They asked:
  • “Tell us about a time when you had to collaborate with a cross-functional team. How did you ensure smooth communication?”
  • “Describe a project where you had to manage multiple deadlines and deliverables. How did you prioritize and maintain quality?”
  • “How do you ensure that your digital content aligns with brand guidelines and voice, especially when working with global teams?“

5. Final Interview with Senior Leadership

The final step was an interview with a senior leader or manager in the content team. This was more of a cultural fit and leadership discussion. They asked me to talk about:

• Asana’s mission and how my role as a Digital Content Author could contribute to it.
• My approach to content strategy and brand storytelling.
• How I handle feedback and constructive criticism within a creative team.
• Innovative ideas for engaging Asana’s audience and keeping content fresh and relevant.

This interview also allowed me to ask more strategic questions, like:

• “How does the digital content team collaborate with product and engineering teams?”
• “What are the main challenges you foresee for content creators at Asana over the next year?”
• “How does Asana support personal and professional growth for its content team members?“

6. Offer and Negotiation

After completing the final round, I was contacted by the recruiter with the offer details. The offer included clear compensation information, health benefits, work-life balance perks, and the option to work from home on Fridays (which Asana offers depending on the role). There was also a discussion about salary and benefits, and they were transparent about how compensation is structured at Asana.

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Key Skills and Preparation Tips

• Content Management Systems (CMS): Experience with platforms like Contentful and Experience Cloud is a must.
• HTML/CSS: Basic knowledge is essential for publishing and adjusting content.
• SEO & Accessibility: Understand how to optimize content for search engines and ensure it’s accessible to all users.
• Collaboration: Asana places great value on teamwork. Be prepared to discuss your experiences working with cross-functional teams.
• User-Centered Design: Demonstrate an understanding of UX principles in your content work, especially for responsive designs and email campaigns.